This category recognises projects that delivered real-world impact in terms of return on investment for the advertiser. It celebrates the power of brilliant craft, collaboration, and problem-solving in driving measurable success.
We’re looking for entries that prove that they enabled the client to achieve their goals for that piece of work. Submissions should demonstrate brilliant craft and a clear connection between the client’s marketing objectives and how the production achieved and met those objectives.
Case Study Presentation
Entries must be presented as a case study pdf. This should clearly tell the story of the brief, the solution, the execution, and the outcomes — combining creative narrative with results and metrics/data.
PDF limit - Maximum 10 pages
If your film(s) is selected, we will ask you for a 30 second case study summary reel to be included in the awards screening.
For all categories, work must have been created by an APA Production Company and/or vfx/post company and/or editing company and/or sound design and/or music production company, based in the UK.
Further, work must be contracted to their UK Office and the content was first aired between 18th July 2024 and 1st July 2025.
Content that has been made or aired overseas is also eligible provided that the entering company credited is an APA Member with a UK Office.
Music videos and short films will not be considered by the judges.
When entering a piece into the collection, you must fill out all of the credits within the entry form. This is essential that everyone involved in the piece is credited for their work.
If there are additional roles that are not included within the entry form, you will have the option to upload an additional credits document.
If you do not complete credits within the entry form, you will not be able to proceed with your entry. If there is a role listed that was not involved in the project, please put N/A.
Once you have completed the entry form you will need to upload one video file (MP4).
This MP4 file must have a minimum resolution of 1920 x 1080 and be 25fps.
Online content must have a minimum resolution of 1280x 720 and be 25fps.