This category celebrates campaigns that live outside of the traditional linear TVCs, recognising brilliant craft and creative branded storytelling tailored for digital, online, social media, YouTube and streaming environments / OTT platforms, i.e. Netflix, Amazon Prime, Sky, Disney, Hulu that have creativity and production expertise at their heart.
Eligible work includes, but is not limited to:
· Social-first campaigns:
A series of short-form vertical videos created for TikTok, Instagram Reels, or YouTube Shorts.
· Interactive or gamified content:
Work that invites audience participation, for ecommerce, click-through storytelling, or immersive social media experiences to enhance the customer experience and journey
· Influencer-led collaborations:
Campaigns co-created with influencers or creators that blend seamlessly into their channels and engage niche communities.
Submission is one MP4 of the campaign you are submitting, and the correct and full credits of the campaign, including the platform it was released on.
The maximum length of any submission is two minutes, but we encourage you to submit the version most aired/played; this could be 30, 60 or 90 seconds. If you submit a two minute film or above that is successful, we reserve the right to request a shorter version of the campaign for the screening on the night.
Please note - Online content must have a minimum resolution of 1280x 720 and be 25fps.
For all categories, work must have been created by an APA Production Company and/or vfx/post company and/or editing company and/or sound design and/or music production company, based in the UK.
Further, work must be contracted to their UK Office and the content was first aired between 18th July 2024 and 1st July 2025.
Content that has been made or aired overseas is also eligible provided that the entering company credited is an APA Member with a UK Office.
Music videos and short films will not be considered by the judges.
When entering a piece into the collection, you must fill out all of the credits within the entry form. This is essential that everyone involved in the piece is credited for their work.
If there are additional roles that are not included within the entry form, you will have the option to upload an additional credits document.
If you do not complete credits within the entry form, you will not be able to proceed with your entry. If there is a role listed that was not involved in the project, please put N/A.
Once you have completed the entry form you will need to upload one video file (MP4).
This MP4 file must have a minimum resolution of 1920 x 1080 and be 25fps.
Online content must have a minimum resolution of 1280x 720 and be 25fps.