To mark a milestone year and better reflect the evolving work of APA members, the APA Show is changing.
For 2025, in addition to showcasing the best commercials of the year ‘APA Show Collection’, we are introducing TWO NEW CATEGORIES to demonstrate how APA members are meeting the needs of clients, ‘Effectiveness’ & ‘Branded Online Content’.
We will also be showing some of the best work from the last 25 years, drawing from the past APA Collections.
THE WINNING WORK FROM ALL CATEGORIES WILL BE PREMIERED AT THE APA SHOW - ON THE 10TH SEPTEMBER.
For all categories, work must have been created by an APA Production Company and/or vfx/post company and/or editing company and/or sound design and/or music production company, based in the UK.
Further, work must be contracted to their UK Office and the content was first aired between 1st July 2024 and 23rd July 2025.
Content that has been made or aired overseas is also eligible provided that the entering company credited is an APA Member with a UK Office.
Music videos and short films will not be considered by the judges.
When entering a piece into the collection, you must fill out all of the credits within the entry form. This is essential that everyone involved in the piece is credited for their work.
If there are additional roles that are not included within the entry form, you will have the option to upload an additional credits document.
If you do not complete credits within the entry form, you will not be able to proceed with your entry. If there is a role listed that was not involved in the project, please put N/A.
Once you have completed the entry form you will need to upload one video file (MP4).
This MP4 file must have a minimum resolution of 1920 x 1080 and be 25fps.
Online content must have a minimum resolution of 1280x 720 and be 25fps.
Please Contact us if you have any questions about your entries. Alternatively, please call us on +44 (0) 20 7434 2651.